5 Critical Questions to Ask When Prospecting.

The questions a salesperson asks during a prospecting process should provide insights regarding the prospect’s attitude and willingness to make a change from one supplier to another.  For example:  In terms of time, money, and risk, what business problems will working with us solve for you? (the prospect self-selects financial, structural, or security concerns thatContinue reading “5 Critical Questions to Ask When Prospecting.”

Empathy, Listening, and the Small Business Roller Coaster.

Very few B2B professionals that I’ve worked with have owned a business.  It matters in that this inexperience may truncate an understanding of the volatility inherent in small business.  As Phil Knight wrote, “For an entrepreneur every day is a crisis.”  That’s an important thing to keep in mind.  It should change the way youContinue reading “Empathy, Listening, and the Small Business Roller Coaster.”

In-N-Out Burger Beats Google (and nearly everyone else)

The apotheosis of burger meals.  The double double with fries and a medium drink.  Costs you about seven bucks.  Simple ingredients, simple philosophy: Great food + great people = Great results (total sales in 2016 estimated between 640mm and 700mm).  This year In-n-Out Burger was rated the 4th best place to work in 2018.  OnlyContinue reading “In-N-Out Burger Beats Google (and nearly everyone else)”