Matthew Tyner (@MatthewTyner) is the Vice President of Marketing for Valve + Meter (www.valveandmeter.com). In this episode he answers important questions about doing business in the digital world: What does a winning digital campaign look like? How should home service business owners allocate funds for their on-line presence? Which digital media are delivering the best returns? And many, many more. This is Matt’s second interview and his expertise is on par with the best. Enjoy!
Matthew Tyner is the VP of Marketing for Valve + Meter. His company creates expert SEO and digital strategies for the trades-based businesses. More importantly, he’s about as down-to-earth a guy as you’ll find out there. In this interview Matthew and I talk about social media, SEO, and how Valve + Meter helps customers win in the ever-evolving digital world. Tons of expert insights and recommendations in this interview. Hope you enjoy it!
For this week’s podcast I interviewed Felicia Simmons. Felicia is a Territory Manager and a recent recipient of her company’s “Top 10” award–an award given to the top 10% of salespeople nationwide. In other words, she’s very, very good at her job. In this podcast we talk about empathy, new business, and the best practices she utilized in order to be one of the best (as well as what to do with your career after that happens). I hope you enjoy it and thanks for listening.
CORRECTION: My original blog post had an incorrect URL for Mr. Riley’s e-commerce website. I have included the correct address here:
Thank you and apologies to Mr. Riley.
I’m very excited to share this interview with you. The guest is Justin Riley. Justin is at the forefront of contractor-driven e-commerce sales. In the podcast we discuss his journey in to the e-commerce world, the lessons he’s learned as well as how e-commerce is re-shaping his sales and customer service model. With all the current “sturm and drang” regarding this topic I encourage you consider the impact that e-commerce will have on your company in the near future.
Thanks for listening,
Please note: there are a few scratchy parts of this interview because I was recording because of my phone connection at the time.
The apotheosis of burger meals. The double double with fries and a medium drink. Costs you about seven bucks. Simple ingredients, simple philosophy: Great food + great people = Great results (total sales in 2016 estimated between 640mm and 700mm). This year In-n-Out Burger was rated the 4th best place to work in 2018. Only Facebook, Bain & Co., and Boston Consulting were higher on the list. It beat Google (who has a regular series of happiness meditations, free food, and insane salaries). It beat all the heavy-hitters. The closest fast food competitor on the list is Chick-fil-A which landed at #72. Here’s the complete list of results:
In-n-Out practices Richard Branson’s philosophy: “Clients do not come first. Employees come first. If you take care of your employees they will take care of your clients.” Here’s how In-n-Out takes care of its employees (and what the service industry can learn):
- Progress. Build a workforce of managers. The right type of employees won’t chop onions forever. In-n-Out looks for and hires people who want to improve personally and professionally. That means that they’ve had to create and design career paths for their employees. 80% of their managers began at the bottom of their ladder. Moreover, people are less likely to leave a company if they know there is a path–advancement. The opportunity to advance is a form of hope. Hope is fuel.
- Compensation. From the very beginning In-n-Out has always prided itself on taking care of its employees in terms of above-average compensation and job security. In an industry in which a significant number of employees live at the poverty line In-n-Out understands a simple fact: Well compensated employees can pay their bills, save a little, are happier and loyal. Moreover, progress and compensation are joined at the hip. In-n-Out managers are reported to earn six figure incomes.
- Flexible Scheduling and Benefits. From day care to co-parenting plans to second jobs, In-n-Out is known as a company that works with employees to find schedule that accommodates their other demands. According to Glassdoor this is one of the most appreciated benefits. They also offer a 401K, profit sharing, paid vacations and free meals.
- Organizational Expectations. In-n-Out clearly defines their dress codes, customer service expectations, food handling, and the enthusiastic customer-centric attitude that has kept the company profitably expanding for over 50 years. Do them expertly and a person can have a rewarding career with In-n-Out for a very long time. A set of standards that are relative leaves a company’s brand open for interpretation (and aren’t really standards at all).
You may be reading this and thinking “My company does ALL of those things!” It’s true that the service industry can offer a nice career to a person. This is something that we keep a very well hidden secret. We talk about a shortage of great employees but don’t hold ourselves accountable enough. In order to make the trades attractive and deliver world-class service we have to start asking ourselves: Am I hiring people that want a career or am I hiring people who need a job? Am I building a workforce of managers? Do my employees understand the performance expectations required to advance? Am I profitable enough to pay above average wages? Are there non-traditional benefits that I should be considering? Are my customer service standards set clearly communicated, modeled, and reinforced or do I tolerate certain deviances? Does my team know the purpose of my business (the real one, the deep one, the one that isn’t cliched)?
In-n-Out is the 4th best place to work in The United States. It’s a family company that understands a simple truth: The quality of your Customer service is a reflection of how your employees feel about working for you. That’s In-n-Out Burger’s secret sauce.
Pat Minegar is the owner of A-1 Heating in Boise, Idaho. Pat is a thoughtful and wise business owner. In this podcast Pat shares his experience developing high-performing teams, leadership, and mentoring sales managers. It’s a great interview and I hope you enjoy it!
Patrick Somers is the General Manager with The General Air Conditioning & Plumbing in Palm Desert, CA. He and his team exemplify professionalism. Moreover, Patrick and his team are always looking farther down the road for the next competitive advantage. It’s a terrific podcast and I hope you enjoy it. Lot’s to learn. Thanks Patrick!
This was a terrific episode to record with my friend Ryan Swafford. Not only is he a super cool guy but he’s a very sharp sales professional. In this episode Ryan talks about shifting careers, fitness, Tai Bo, and finding a selling perspective that works. Thanks for listening! Episodes are also on iTunes.
Episode 3 – Rich Johnson
Hey there listeners and thanks for tuning in! In this podcast I interviewed Rich Johnson, sales manager for Sherlock Heating and Air Conditioning. It’s a fun interview and Rich shares his perspective on managing a team, learning to balance multiple demands, and handling price-driven competitors. Lot’s to learn and I hope you enjoy it. Matt
My interview this week is with Karli Royce. Karli is a highly accomplished outside sales professional in the pharmaceutical world. She’s at the top of her game and provides terrific insights in to selling, exercise, and focus. Enjoy the interview and thanks for listening!
Episode 2 – Karli Royce