Engagement is tanking. Is it time to ditch your business’ social media program?

I quit Twitter last week.  There’s just too much “sound and fury, signifying nothing.”  Facebook.  Pinterest.  Snapchat.  It’s all tetched.  Social media was going to evolve in to a force for good.  It was our shiny new toy.  Now, however, the platforms have found their nadir. Remember when you’d sit at a dealer meeting andContinue reading “Engagement is tanking. Is it time to ditch your business’ social media program?”

Favorite-Long Shot Bias & New Business

  A friend of mine has been trying to set a meeting with a prospect.  After the initial communication the prospect replied: Just checked you out on line.  I have had discussions in the past with your representatives.  We are a Factory Authorized Carrier Dealer and do not have any intentions of switching or carryingContinue reading “Favorite-Long Shot Bias & New Business”

“Everything we teach should be different from machines.”

    “Everything we teach should be different from machines.  If we do not change the way we teach, 30 years from now we will be in trouble.” — Jack Ma Jack Ma, the co-founder of The Alibaba Group, was referring to education in the broadest sense but his point is spot on.  Trying toContinue reading ““Everything we teach should be different from machines.””

Podcast #10: Matthew Tyner on Growing Your Home Services Business in the Digital Space

Matthew Tyner (@MatthewTyner) is the Vice President of Marketing for Valve + Meter (www.valveandmeter.com).  In this episode he answers important questions about doing business in the digital world: What does a winning digital campaign look like?  How should home service business owners allocate funds for their on-line presence?  Which digital media are delivering the bestContinue reading “Podcast #10: Matthew Tyner on Growing Your Home Services Business in the Digital Space”

What is the best compensation plan for a salesperson?

I recently listened to a human resource manager restructure the compensation plan for a group of salespeople.  “Sounds like I’m going to make less money next year,” someone said.  I watched the two top salesmen dust off their invisible resumes.  I’ve seen owners use everything from Apple watches to vacations in an attempt to improveContinue reading “What is the best compensation plan for a salesperson?”

Will traditional advertising be reborn in a voice-search world?

The advertising research firm Capgemini, projects that voice-based shopping will exceed $40 billion by 2022 across the United States.  This isn’t a surprise.  What is remarkable, however, is the difference between the way consumers conduct a voice search versus a standard text search: Based on research conducted by AdAge magazine: “70 percent of the keywordsContinue reading “Will traditional advertising be reborn in a voice-search world?”

Algorithm Changes and Your Web Experience

  Last month Google announced a significant algorithm update.  They are calling it the Medic Update.  Here’s a link if you’re interested in learning about the implications that this update may have on your business’ website: Analysis and Findings From The August 1, 2018 Google Algorithm Update – A Massive Core Ranking Update Ostensibly theseContinue reading “Algorithm Changes and Your Web Experience”

A Better Way to Coach Salespeople

“To teach is to learn twice.” The majority of B2B sales professionals that I work with have never sold their products to a  homeowner.  They have a limited understanding of how their products are sold, and that’s a liability.  In order to gain a complete understanding of their sales cycle I recommend that they accompanyContinue reading “A Better Way to Coach Salespeople”

New Podcast: Matthew Tyner on social, SEO, and expert media strategies for your business.

Matthew Tyner is the VP of Marketing for Valve + Meter.  His company creates expert SEO and digital strategies for the trades-based businesses.  More importantly, he’s about as down-to-earth a guy as you’ll find out there.  In this interview Matthew and I talk about social media, SEO, and how Valve + Meter helps customers winContinue reading “New Podcast: Matthew Tyner on social, SEO, and expert media strategies for your business.”