This is an exceptional interview with Will Housh (@willhoush, HVAC.com). Will is an e-commerce pioneer in the HVAC industry. He has honed his e-commerce expertise for over 10 years. During the interview he shares insights and lessons learned as well as best practices and recommendations for contractors who are excited to make the e-commerce leap. Will’s attention to detail and absolute dedication to e-commerce mastery run through the entire conversation. Enjoy and thanks for listening!