In 2013 I read an on-line review titled: “Who buys an AC from Amazon!? Me, that’s who.” It was glowing–positively gushing, really. The author touted the cost-effective and effortless experience. Not a scratch of regret. That’s when I began talking about the implications that direct-to-consumer sales were going to have on the service industry.
These effects: a high-level of brand trust, ease-of-use, competitive pricing, and speedy deliveries have only improved over the last three years. So has the Amazon footprint.
Today, right now, Amazon has a warehouse within 20 miles of 44% of the US population. Let that sink in for a minute. Here’s the source:
The event horizon may be here. Amazon’s forray in to full-home services and product offerings is legitimate, local, and expanding.
How will your business out-Amazon Amazon?